Media today mass communication in a converging world

Media Today : Mass Communication In A Converging World -7/E


As the subtitle suggests, this seventh edition of Media Today uses conver- gence as a lens that puts the reader at the center of the profound changes in the 21st-century media world. Through the convergence lens, readers learn to think critically about the role of media today and about what these changes mean for their lives presently and in the future. The book’s media systems approach helps readers look carefully at how media are created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will the magazine look like in five years?

Joseph Turow—who has been teaching Intro to media for well over a decade— demonstrates the many ways that media convergence and the pervasiveness of the internet have blurred distinctions between and among various media. After looking at the essential history of each media industry, Turow examines the current forces shapin








book
Media today : mass communication in a converging world

Joseph Turow Published in
2014
in New York by Routledge




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Permalink:

https://lib.ugent.be/catalog/rug01:002106735

Title:

Media today : mass communication in a converging world / by Joseph Turow.

ISBN:

9780415536424
9780415536431

Author:

Turow, Joseph viaf
(Author)


Edition:

5th edition.

Publisher:

New York : Routledge, 2014.

Description:

Xxi, 438 pages : illustrations ; 28 cm.

Note:

Previous ed.: 2011.

Bibliography:

Includes bibliographical references and index.

Dewey:

302.23 23

Subject:

Mass media.





Permalink:

https://lib.ugent.be/catalog/rug01:002106735

MLA:

Turow, Joseph.
Media Today : Mass Communication In a Converging World.
5th edition. New York: Routledge, 2014.

APA:

Turow, J. (2014).
Media today : mass communication in a converging world.
5th edition. New York: Routledge.

Chicago:

Turow, Joseph
Media Today: Mass Communication In a Converging World.
5th edition. New York: Routledge, 2014.

RIS:

TY - BOOK UR - http://lib.ugent.be/catalog/rug01:002106735 ID - rug01:002106735 ET - 5th edition. LA - eng TI - Media today : mass

Media Today : Mass Communication in a Converging World.
[electronic resource]



Cover -- Half Title -- Title -- Copyright -- Dedication -- Brief Contents -- Detailed Contents -- Preface -- How to Use This Book -- Acknowledgments -- To the Student -- Part I The Nature and Business of Media -- 1 Understanding Mass Media, Convergence, and the Importance of Media Literacy -- Introducing Media Convergence -- Introducing Mass Communication -- The Elements of Communication -- Mass Communication Defined -- Mass Media and Convergence -- Mass Media, Culture, and Society -- How Do We Use the Mass Media in Our Daily Lives? -- How Do the Mass Media Influence Culture?

-- The Public Relations Industry and Media -- Production in the Public Relations Industry -- Distribution in the Public Relations Industry -- Exhibition in the Public Relations Industry -- The Rise of Marketing Communications -- Branded Entertainment -- Direct Marketing -- Relationship Marketing -- Advertising, Public Relations, and Convergence -- Media Literacy Issues Related to Advertising and PR -- Advertising and Commercialism -- Truth and Hidden Influence in Public Relations.

Targeting by Advertising and Public Rel

Media Today: Mass Communication in a Converging World - Softcover


Media Today: Mass Communication in a Converging World

Turow, Joseph,Turow, Joseph


Published by Routledge, 2016

ISBN 10: 1138928461 / ISBN 13: 9781138928466

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